about sonjiki


Son jiki is a Hausa phrase meaning Love Yourself.

We are proud of our brand, Sonjiki. As an online retailer, we are solely responsible for our customer’s experience. We welcome feedback from our customers and are continuously working to improve our customer experience. This will ensure that you can shop our products from the comfort of your home and at any point of the day.

Our Mission

Our mission is to provide high quality clothing and accessories inspired by the beauty, tradition and culture of Africa. Ensuring our products are readily available to our diaspora community.

We believe in bringing value to every single one of you by providing exceptional products, resources, and customer service.

Our Vision

To create an online community for the appreciation of African inspired fashion and culture.



Established in 2015, Sonjiki is positioned uniquely as a brand and retailer based in England, United Kingdom. Our products are inspired by traditional African fashion.