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The Meaning of “Sonjiki”

A Hausa reminder: love yourself.​

Where the Name Comes From

“Sonjiki” comes from the Hausa language, spoken across Northern Nigeria, Ghana, Niger, and Sahelian West Africa.  It translates to:  “Love yourself.” Not in a loud, performative way, but in a quiet, intentional, faith-aligned way.

This meaning shapes every design decision we make.

Why This Name Matters

Sonjiki exists to remind women to:

  • dress with care,

  • honour their identity,

  • prioritise comfort and dignity,

  • embrace softness without apology,

  • cultivate beauty that’s deeper than trends.

 

When you choose Sonjiki, you’re choosing self-honouring clothing, garments that respect your body, your heritage, and your journey.

The Philosophy Behind the Name

To “love yourself” in the Sonjiki way means:

  • choosing fabrics that feel gentle,
  • dressing with modesty that reflects faith,
  • carrying culture into contemporary life,
  • romanticising the everyday,
  • finding confidence in softness.

It’s not self-indulgence. It’s self-connection.

Explore pieces inspired by meaning, memory, and self-love.

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